A wolf in sheep's clothing

Photography by Eleanor Hardwick.
i own nothing.

Meadham Kirchoff  are my ultimate favourite design duo, purely because of their fearlessness. For their SS'12 collection they drew inspiration from the idea of what little girls are expected to be in contrast with who they are. Sugar spice and all thinks nice - earmarking the collection in the form of feathers, glitter, crochet lace, pretty pastels and quirky motifs. A figure of inspiration for their collection was Marie Antoinette; a woman who lived a life of beauty, drama and excess, and who knew what it was like to live under mass expectations of her nation. There's so much pressure within society to act and be a certain way, wherever you go there is always an underlying expectation to look 'pretty'. And I feel that whilst we may embrace this, we should also find a way to make it our own.

 

This collection embodies a more eccentric perception of their theme, which although quite different from my personal design style, I find highly captivating. The pair continue to succeed at creating feminine, yet edgy and outlandish pieces, complete with a wild sense of colour and humour. Looking through their previous collections they display a great sense of design devlopment as they continue to embark along the fashion frontline.